13 links to promote your startup event in Berlin
You are organizing an awesome event for the startup community and want to let people know about it? Find out where you can advertise it.
A few months ago I started a meetup group for my job to advertise our startup event – Berliner Sparkasse Startup Team. Our department had always organized events for our clients and those companies we would wanted to get in touch with. However, it usually worked like that: everyone on the team went through his or her list of existing clients and other important contacts. Then they put those in a shared Excel list for the upcoming event. And out the paper lettes went… Although this way of inviting to an event is good for strengthening the relationship with our existing clients, we had few ideas how to also invite new interesting startups, young businesses and entrepreneurs.
Having been to a number of meetups myself, I thought that we should have our own meetup group on that platform. This way, we could easily attract new people to our events. This is because of how the meetup.com system works. Let’s say you have a opened a meetup-group and you specify that it has to do with startups and banking (as in our case). You create an event within the group with description, date, place and all that. Then, even though you start with only a handful of members you invited personally, the meetup system puts your event in the newsfeed of everybody who has declared interest in either of these topics. This way, people learn about your event. When they RSVP to it, they automatically also join your group and get notifications about new events directly by e-mail. However, this will only get you so far, because most people are not constantly logging into their meetup.com account. So they only get e-mail messages about events from the groups they are already in.
Where to list your startup eventYou need to go a few steps further. One way would be to register your startup event on other event platforms like eventbrite or XING events . On both platforms, startup events that are free to attend can also be posted for free. Once listed on these two platforms, people looking for something interesting to do will find your startup event. They can directly register for it and automatically get a confirmation e-mail with all the important dates and facts. Obviously, you can include links to your own website or any other relevant content that you want to share besides your actual startup event.
In order to take one more step, I wanted to link to my startup event in the various startup communities and platforms. So I will give you a few direct links to the startup event creation page within each platform. This way, you save time by not having to search for it on your own. In most cases, you need to be registered and logged in to the respective platform.
One great place to create your startup event is founderio.com . It is a platform that aims to bring startups and established companies together.
Then, you could also list it on CrunchBase . CrunchBase is… well, it’s CrunchBase and you know that already.
startupdigest.com is another good startup event calendar, just select Berlin as city and fill out the startup event details.
For Berlin only, there is also startup-berlin.com . Register with a username and e-mail address and directly add your event.
The startup calendar of the company behind “Berlin Valley” and “The Hundred” also accepts infos about your startup event.
Where to further promote your startup event
Once you have added all these events on the different platforms, there is even more you can do. Would you like it to be in various startup event newsletters? Where is the best place to advertise it on facebook and other social media? I will give you a great list for these steps as well now.Fill out this form to be added to the “Events of the week” on Gruenderszene.de – no guarantee though.
Make your startup event known on techberlin – quick and easy with only title, link and date.
If you do not have your own meetup.com group, ask for your startup event to be posted on the biggest startup meetup group in Berlin .
On Facebook, join these two groups and post your startup event there: Startup Events group and Berlin Startups group . In order to join both groups, you need to wait for the group manager to approve you. The event posting on the “Startup event group” is immediate. On the Berlin Startup group the post needs to be approved by the admin again. This sometimes takes up to a few days.
On XING, there is also a Startup Berlin group where you can post about your event.
Obviously, having posted your startup event in all the different places, start spreading the word to your friends, partners and acquaintances. Use your social media, professional networking and other accounts. Ask people actively to like your post so it will be shared to friends of friends etc. Get everybody you know that might increase your reach to your target audience to share the information as well.
List of all links to go through for your startup event